We Buy Brands and Make Them Work
Vilna Gaon is a Belgian Private Equity firm that invests in consumer brands and data-driven commerce — scaling them through operational excellence, supply chain optimization, and Agentic AI.
Since 2013, we have combined strategic investment with hands-on operations. We partner with brand owners, invest in high-potential companies, and distribute consumer products across Belgium’s major retail chains through our platform Distrimarks.
Our Portfolio
Vilna Gaon holds equity positions, operational partnerships, and content-commerce ventures across consumer brands, data analytics, and digital products in Belgium, Europe, and North America.
Soundviz — Custom Soundwave Art (100% owned)
Personalized soundwave prints and custom audio art — Transform any sound — a voice message, a wedding song, a baby’s first heartbeat — into a unique piece of wall art. Ships worldwide from our digital studio across five domains.
➤ Soundviz — Custom Soundwave Art Prints & Personalized Audio Gifts
LR Data Science — eCommerce Analytics (25% equity)
eCommerce data analytics and online retail management — Based in Chicago with Belgian roots. Manages 117 websites, 1.21 million SKUs across 4 warehouses for clients including Leroy Merlin, Oral-B, and Hubo. Services include eCommerce audits, product catalog optimization, and data-driven retail strategy.
➤ LR Data Science — eCommerce Data Analytics & Online Retail Management
CIBUS Market — B2B Food Ingredients (25% equity)
Surplus food ingredient marketplace for manufacturers — Connects food producers with surplus, off-spec, and short-dated ingredients at 30–70% below market price. Reduces food industry waste while cutting procurement costs for manufacturers. Incorporated in Massachusetts.
➤ CIBUS Market — B2B Surplus Food Ingredient Marketplace
OPALYA — Natural Cosmetics & Skin Care (partnership)
Belgian organic cosmetics and dermocosmetics — Developed and manufactured by Bio-Recherches Laboratoires (Nahmani family). Vilna Gaon manages distribution across Belgium and Europe through Distrimarks. Product lines span face care, body care, and sun protection with a focus on natural and organic formulations.
➤ OPALYA — Belgian Natural Cosmetics & Organic Skin Care
Teatower — Premium Belgian Tea (partnership)
Artisanal organic loose-leaf tea blends — BIO-certified range with 40+ varieties. Belgian artisan tea brand distributed through Delhaize and specialty retailers. Loose-leaf and infusette formats.
➤ Teatower — Premium Organic Belgian Tea & Artisanal Blends
KosherBread Pro — Kosher Baking & Supplies (owned)
Kosher baking content, recipes, and professional supplies — A content-to-commerce ecosystem connecting artisan bakers with expert knowledge and professional-grade kosher baking equipment. From challahs to pastries, from recipes to retail.
➤ KosherBread Pro — Kosher Baking Recipes, Techniques & Supplies | BakingSupplies.shop
Distribution — Distrimarks
Distrimarks is Vilna Gaon’s distribution platform, powering over 1.8 million EUR in annual brand revenue. We distribute a portfolio of consumer brands — our own and third-party — across Belgium’s major retail chains and 150+ specialty retailers.
Retail partners: Delhaize, Carrefour, Colruyt, Kruidvat, Cora, Intermarche, Distriplus (Di)
Online: Newpharma, eFarmz, Kazidomi, Bebe au Naturel
Brands distributed: BEBIO (baby care), OPALYA (cosmetics), Feminine (intimate care), Vita Verde (natural care), Teatower (premium tea), and more.
2024 figures: 1,801,221 EUR revenue | 6,735 orders | 150+ active clients | Belgium, Luxembourg, France, Denmark
How We Create Value
1. Invest
We take strategic equity positions in companies and brands with strong fundamentals but untapped potential. We invest our own capital alongside operational expertise.
2. Operate
We apply 12 years of FMCG supply chain experience to optimize logistics, reduce costs, and accelerate cash conversion cycles for every brand we touch.
3. Distribute
Through Distrimarks, we place brands on the shelves of Delhaize, Carrefour, Colruyt, and Kruidvat — leveraging buyer relationships built over a decade.
Our Edge: Agentic AI Since 2025
We are the first Belgian PE firm to integrate Agentic AI into brand operations. Instead of hiring a 50-person team across every discipline, we deploy 21 specialized AI agents — each one an expert in a single domain: neuromarketing, supply chain, financial modeling, UX, cosmetics science, sales, real estate, business law, and more.
Why agents instead of generalists? Because consumer brands demand deep expertise across too many disciplines for any small firm to staff traditionally. A tea company needs a sommelier, a retail merchandiser, a supply chain planner, a financial modeler, and a content strategist — all working in concert. A cosmetics brand entering African markets needs a formulation scientist, a trade finance CFO, and a business development lead who knows ECOWAS regulations. By deploying purpose-built AI agents with clearly defined expertise, certifications, and frameworks, we bring institutional-grade knowledge to every portfolio company without the overhead of a large organization. Each agent operates with the rigor of a senior consultant: structured methodology, domain-specific mental models, and zero ego.
The result: we can run value creation plans across Teatower, OPALYA, Distrimarks, CIBUS Market, and Kosherbread Pro simultaneously — at boutique-firm costs. Our agents handle everything from Cialdini-based conversion audits to HACCP-compliant ingredient sourcing, from DCF valuations to WCAG accessibility testing. This is not automation replacing humans — it is specialization at a scale that no small PE firm could otherwise achieve.
Looking to Sell Your Brand?
If you have built a consumer brand and you are ready for the next chapter, we would like to talk. We buy brands from founders who want their legacy to continue — and we make them work.
Our Methodology: OGSM
Every brand and company in our portfolio is managed using the OGSM framework (Objectives, Goals, Strategies, Measures) — the same methodology used by Procter and Gamble under AG Lafley. It aligns every operational decision with strategic outcomes.
Vilna Gaon SRL — Rue de Houtain 31 — 4280 Hannut, Belgium
Private Equity | Brand Operations | Agentic AI