Belgian Private Equity · Since 2013
We Buy Brands and Make Them Work
Vilna Gaon SRL invests in consumer brands and data-driven commerce — scaling them through operational excellence, supply chain optimization, and 21 specialized AI agents.
Our Portfolio
Companies We Own and Operate
Vilna Gaon holds equity positions across consumer brands, data analytics, and digital products in Belgium, Europe, and North America. We acquire, operate, and scale what we own.
Soundviz
100% OwnedTransforms sound into personalized wall art. Customers upload a voice message, song, or sound and receive a custom soundwave print — a unique gift for weddings, birthdays, and memorials. Ships worldwide across five domains.
soundviz.com ↗Terracotta Beauty
25% EquityBelgian cosmetics company that owns and distributes the OPALYA brand — organic skin care and personal care products. Available through Newpharma, eFarmz, Kazidomi, and major Belgian retail chains.
Teatower
25% Equity · Managed by VG40+ varieties of premium Belgian tea distributed through Delhaize and specialty retailers. Vilna Gaon holds 25% and manages operations. US expansion underway.
LR Data Science
25% EquityManages 117 websites and 1.21M SKUs across 4 warehouses for major retail brands. Clients include Leroy Merlin, Oral-B, and Hubo. Currently executing an AI pivot to become the AI layer for retail and consumer goods.
lrdatascience.com ↗CIBUS Market
25% EquityTwo-sided marketplace connecting food manufacturers with surplus, off-spec, and short-dated ingredients at 30–70% below market price. Vilna Gaon's operational presence in the US market.
cibus-market.com ↗Distrimarks
Former PlatformVilna Gaon's former distribution platform, active 2013–2025. Operated across Belgium, Luxembourg, France, and Denmark serving 150+ retail and e-commerce clients. Discontinued in 2025 as the portfolio shifted to direct equity ownership.
How We Work
The Vilna Gaon Operating Model
Since 2013, we have combined strategic investment with hands-on operations. We do not sit on boards and send memos. We run the supply chain, manage the retail relationships, and grow the distribution.
Acquire & Operate
We buy brands that already sell. Our thesis: find a brand that is one operator away from scaling, then be that operator. Asset purchases, share deals, earn-outs — we structure deals that work for both sides.
Supply Chain Excellence
Every portfolio brand benefits from Distrimarks — our active distribution platform serving 150+ Belgian and European retail and e-commerce clients. Your brand on Delhaize shelves is not a promise. It is what we do.
Agentic AI Since 2025
One Managing Director. 21 specialized AI agents. Financial modeling, brand audits, supply chain diagnostics, legal review, digital optimization — all running in parallel, across every portfolio company, every day.
Read about the Executive Mix →Our Framework
OGSM — The P&G Playbook
Every Vilna Gaon portfolio company runs on OGSM (Objectives, Goals, Strategies, Measures) — the same strategic framework used by P&G under AG Lafley. Not a KPI dashboard. A direct transmission line from Board vision to daily execution.
You Built Something Valuable
If you own a consumer brand — in baby care, cosmetics, personal care, food, or any FMCG category — and you are thinking about your next chapter, we should talk.
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