Technical SEO for WooCommerce – All Specifics managed by Vilna Gaon WooCommerce Experts

What is Technical SEO? WooCommerce Technical SEO consists of any sufficiently technical action undertaken with the intent to improve search results for WooCommerce.

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Vilna Gaon Golem analyzing your Website and auditing WooCommerce Technical SEO

Alexis Sanders, Technical SEO manager @ Merkle, gives a more specific definition: “Technical SEO covers the crawl, index, and render portion of the “crawl, index, rank” model. At a high level, you need to learn how to answer these questions:

  • Can search engine bots crawl/find your WooCommerce Category, Tag or Product page? (includes topics such as status codes, sitemaps, information architecture, robots.txt, facets)
  • Can search engine bots index your WooCommerce products? (includes: meta robots)
  • Can search engine bots render your Product page? (includes: JavaScript, the DOM, page speed)
  • Can bots understand content on your Product page? (includes: structured data (Schema.org, HTML), accessibility)
  • Are you sending search engines the proper signals for dealing with ranking content? (e.g., canonical tags, dealing with pagination)
  • Is this page worthy of ranking? (includes: content relevance, authority, HTTP, UX, mobile-friendly, site latency)

How Vilna Gaon can help with WooCommerce Technical SEO?

By running a quick site Audit, we are able to identify the topics to address. The big technical SEO topics are:

  • Crawling
  • Rendering
  • Indexation
  • Mobile
  • SSL
  • Structured data
  • Migrations
  • Page speed
  • Content optimization
  • Status codes
  • Site structure

Quite a lot, isn’t it? When I learned SEO, Google was much simpler. If you enter Search Engine Optimization nowadays, you surely feel overwhelmed.

Check this SEMrush article: to help you navigate the deep sea that is WooCommerce technical SEO.