How we run an easy WooCommerce SEO Audit

According to SEOjournal, WordPress is by far the most used CMS in the world. It has considerable advantages over the competition, in particular thanks to its ease of use and the quantity of resources that can be found (extensions, themes, but also discussions in forums, ebooks, etc.). However, it is not without flaws, including in terms of natural referencing. This is why we run many WooCommerce SEO Audit projects all over the World.

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Are you a service provider with SEO objectives on a client’s WordPress site or do you edit your own WordPress site? Here are all the common issues you find during your SEO audit. We won’t go over all the basics like keyword auditing or competition, but we will focus on the specifics of WordPress. And believe us, we see these issues very often, on small sites as well as on those of large international groups.

Actions we run during a WooCommerce SEO Audit

Vilna Gaon WooCommerce Golem communicating with Generated Leads after a WooCommerce SEO Audit

The list of Actions we run for auditing your WooCommerce SEO are as such:

  1. Check if all Indexing configurable options are OK on the site, Google Search Console and Bing;
  2. Crawl your WooCommerce Site to map the overal Structure;
  3. Identify missing Tags and Meta informations and fix them;
  4. Compare to the Keyword and Competition Analysis to ensure your Business Positioning is clearly understood by the Search Engines;
  5. Check the overal Performance to make sure it doesn’t create any penalty;
  6. Work out a Roadmap and a Plan to quickly improve the SEO, starting with the low hanging fruits.

Getting your Site back ontrack to be on Search Engine page one takes usually between 2 and 6 weeks, depending on the size of the site.

Vilna Gaon WooCommerce SEO Audit with Screaming Frog SEO Spider